At Insight, we believe that communication is the foundation of every other business activity. If your people can not communicate effectively they can not manage, lead, market, or perform to their full potential. The communication challenges faced by developing managers in China are especially acute. To succeed, managers must understand how to communicate effectively in dynamic and frequently cross-cultural contexts.
360 Strategic Communication utilizes Insight’s Insight 360 learning framework to foster holistic thinking about the context surrounding communication processes. Practical cases, lessons, and activities teach managers to:
- understand the communication needs of all relevant stakeholders
- communicate strategy clearly and effectively to diverse audiences, including superiors, subordinates, customers, the government and financial markets
- align personal communication approaches with overall corporate strategy and values
- change minds, motivate teams, and add value to organizations using effective communication
Our proprietary multimedia learning materials focus on the actual communication challenges faced by world-class Chinese organizations. Students learn about strategic communication both from leading global executives and from successful Emerging Leaders and entrepreneurs. Original multimedia cases, interviews, and simulations developed in collaboration with the Tsinghua University School of Economics and Management and multimedia content used by world-class universities and many Fortune 500 firms underscore the importance of highly developed communication skills to the bottom-line.
Insight Learning also offers a version of 360 Strategic Communication specially designed to meet the needs of foreign China-based managers. Our program is an efficient, substantive and high-value introduction to the challenges of cross-cultural communication and management in China. Real-world cases and lessons don’t focus on the use of chopsticks and banquet etiquette; instead they teach the practical communication skills that will determine the success or failure of foreign managers in the new China business environment.