Insight Learning: consulting

Finding an engaging way to share the insights of your leadership team, replicate the best practices of your star performers, and learn from the experiences of your customers are all vitally important for the success of your business, but challenging.

Insight Learning offers a proven and highly scalable approach to mining, capturing and distributing this hard-won experience. Using the combined power of storytelling and conveniently delivered short-form video, our Custom Lessons provide engaging, authentic and memorable content that will resonate and drive real change.

Implementing the award-winning methodology we are using to build the Fifty Lessons Library – the world’s leading digital video business library – this is how our Custom Lessons team works with you:


PLAN: An Insight Learning Senior Consultant helps your organization identify areas of need within your organization, and leads the process to select the most appropriate interviewees from within your network. PREPARE: We custom tailor an interview template for every client. Through a pre-interview telephone briefing and/or the delivery of a variety of preparatory materials, we assist every interviewee to tell engaging stories and deliver high-value business lessons. An Insight Learning production coordinator ensures that all details of the interview—from scheduling to crews and equipment to location—go smoothly. CAPTURE: Our Senior Consultant personally conducts each interview based on the chosen subject matter. Each interview lasts approximately one hour and can yield up to 5 highly concentrated video lessons (usually 3-5 minutes each). The video is shot to global broadcast standards and utilizes two cameras to ensure seamlessly edited content. DISTILL: Our team of experienced post-production personnel carries out an initial edit of the content. This initial edit is encoded and posted on our collaborative client approval website or delivered in DVD form for your feedback and comments. All feedback is then incorporated into the final edit. The final edit is placed on the client approval website for client sign-off. DISTRIBUTE: We help clients to deliver Custom Lessons to the right audience at the right time: internally to employees as a training tool, or even externally to partners or customers. Custom Lessons can be delivered to audiences in a variety of modalities—online, to mobile devices and on DVD for video; online, to mobile devices and via telephony for audio-only. Textual transcripts of the Lessons can also be published in custom books & articles (as is the case with the Lessons Learned series by Harvard Business Press). Clients who subscribe to the Fifty Lessons online platform can seamlessly integrate their custom lessons into their library subscription. Fifty Lessons can also provide more marketing ‘kilometers per asset’ for your custom lessons by including them in the Fifty Lessons library and via our international distribution network. MEASURE: We can provide you with uptake statistics, end user testimonial and feedback, and help you measure the activity generated by the custom lessons program. We ask you to complete a simple, candid post- project questionnaire.